Our Commitment
At Au Bonheur de Mère Grand, we reinvent fashion by celebrating the treasures of the past.
Our commitment?
Reducing pollution from the textile industry by giving a second life to the finest European vintage pieces, and by creating a conscious community around circular fashion.
Our philosophy commits us to valuing every garment that already has a story, making it accessible, and involving our customers in responsible consumption. We will always need clothes: let's search together for the treasures that have already been created, give them a new lease on life, involve consumers in our approach through unique, affordable, and high-quality pieces that we will be proud to wear, and promote the circular economy by giving each garment multiple lives.
At Au Bonheur de Mère Grand, it's our commitment, our mission!
Our Vision
This is a precious garment that deserves a second chance. Give it a new lease on life.
From the original creation to our shelves, each piece has traveled through time and across oceans. We meticulously select the finest garments from European vintage shops to offer you the very best in secondhand fashion.
The final link in this beautiful story is you: the one who wears it and breathes new life into it. These clothes are made to last. You can wear them for many years to come. And if you do, you'll be rewarded. Every time you put them on, you make this unique, history-laden piece your own.
There's another advantage: choosing secondhand is undoubtedly better for our planet. A garment that continues to be used means one less garment to produce.
That's why we encourage you to repair, transform, and personalize your finds. Keep your clothes. Make them last.
Each piece is a treasure! Unique and worthy of being cherished!
Our Strong Choices
Select rather than accumulate :
We carefully select the best pieces from European secondhand clothing to offer you a quality selection rather than a soulless accumulation.
Do not encourage overconsumption :
We value durability and attachment to one's clothes rather than impulsive purchase.
Keep pace with what already exists :
Our stock depends on what has already been produced, thus valuing the fine materials and stylistic heritage of past decades.
Making circular fashion accessible :
Fair prices so that everyone can dress stylishly while respecting the planet.
Celebrating uniqueness :
Each piece we offer is unique, just like you. No mass production, just authentic finds.
The Thrift Store Differently
As you probably know, Au Bonheur de
Grandma is first and foremost a committed project. Our goal is to make the
Fashion is finally responsible and accessible to all. Many initiatives exist.
around the world, and we also want to inspire other players in
this approach.
At Au Bonheur de Mère Grand, we wish
to offer you unique clothes that reflect your personality and, above all, last.
To do this, we traveled across Europe to unearth the best treasures.
and offer them to you in Montreal.
We created this shop because the best
Clothing is often the hidden treasure in attics and wardrobes.
from Europe, those of our mothers and grandmothers.
We welcome you to our two shops
Montrealers:
- 4551 Sainte-Catherine Street East
- 4605 Rue Saint-Denis
Come share with us our passion for the
Circular and sustainable fashion!
The Committed Second Hand
At Au Bonheur de Mère Grand, we start from
the principle that the most beautiful material is that which has already been created.
Our job is to find these materials and cuts to offer you
Unique pieces from European vintage.
We believe that responsible fashion is
to offer style, quality and accessibility while respecting our
planet, in all simplicity.
